4VRYNG
More than just a state of mind. A relaxation supplement that is designed to enhance relaxation and empower people to manage their stress. The company wanted a full brand and logo redesign, however, they had to keep certain components of their logo (a drop, medallion, gradient, lettering) to keep their current patents and trademarks. The challenge was to give them a new direction that focused on a more feminine audience but all within the guidelines of their trademark. Logo Redesign • Branding • Marketing Materials • Packaging • Tradeshow Booth Design • Art Direction
